When EDB puts you in front of many CEOs, you have to grow up very quickly.
By Ashley Choo
It’s an important meeting but Cindy Koh has got it all covered. She has worked until the wee hours the night before to tweak that business proposal and she’ll make such a compelling offer that the C-suite executive she will be meeting cannot resist. Cindy not only has credible details and attractive figures about Singapore’s and Asia’s economic figures at her fingertips, she also knows how these figures can work specifically to the C-suite executive’s advantage and how those figures will fulfill his firm’s key performance indicators.
But these can wait.